|Название: UX: Tales From the Trenches
Автор: Luke Chambers (editor)
Размер: 14.8 MB
This book is a collection of hard-won lessons from UX experts, gained from many years of working in the field. It contains:
How Analytics Helped Solve a UX Issue by Luke Hay
Using Prototyping Tools to Define Better Weather Icons for Everyone by Dan Goodwin
How User Research Turned a Good App into a Great One by Jodie Moule
Accessibility and Inclusive Design: Why They're Not the Same by Derek Featherstone
Exposing the Real Cause of Most UX Issues by Joe Natoli
UX and analytics make a great team. Your website analytics can give you insights enabling you to learn about your users, track their journeys, and find potential problem areas. You can use the quantitative data to inform your qualitative UX approach. Remember, your analytics tell you what’s happening on your website, while UX techniques such as usability testing will help uncover why things are happening.
There are various ways that Google Analytics can be used to uncover how your users are navigating your website. Within the Pages report you can drill down to see how users are navigating to, and from, a selected page in your website. But the User Flow and Behavior Flow reports give more information on multi-step journeys from your most popular landing pages onwards.
Who Should Read This Book?
This book is for anyone interested in UX. You won't need any technical experience in order to read it.
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